Journal
Interior design marketing,
written down.
Ten pieces on the questions design studios actually ask — about clients, pricing, portfolios, enquiries and growth.
Start here
Everything below is written from running an interiors-only studio, not assembled from other people's blogs. Where we disagree with the standard advice — and we do, on posting frequency, on paid advertising and on what a portfolio is for — the disagreement is stated rather than smoothed over.
The Instagram guide is the most practical thing here and the best place to begin: the crop rule most studios get wrong, the silent square crop that ruins finished designs, and a monthly cadence that holds.
Winning better work
How to get more high-end interior design clients
The enquiry mix is a positioning output, not a marketing one. What actually changes when a studio starts attracting larger projects.
ContentWhat to do with 400 renders nobody has seen
Sorting by room type rather than by project, and the arithmetic that tells you how many months of content you are already sitting on.
EnquiriesWhy interior design enquiries go cold
Most lost projects are not lost on price. They are lost in the eleven hours before anyone replied.
WebsitesNine things wrong with most interior design websites
The slideshow, the philosophy paragraph, the 6 MB hero image, and the contact form nobody checks on a Sunday.
PracticeHow to price interior design projects
Fee models used in the Indian market, what each one hides, and how to talk about money without apologising for it.
PortfolioThe interior design portfolio that wins commissions
Fewer projects, shown deeper — and the one sentence per project that proves you are a practice rather than a mood board.
ChannelsPinterest marketing for interior designers
Pinterest is a search engine wearing a feed's clothes, which changes almost everything about how a studio should use it.
ReputationHow to get reviews and referrals for an interior design studio
The asking script, the timing that works, and why review recency decides the local pack.
GrowthAn interior design firm growth strategy that survives contact with a busy quarter
What actually breaks when a studio scales from two people to ten, and the order to fix it in.
DecisionsMarketing agency or in-house: which does an interior studio need?
An honest comparison from an agency, including the cases where hiring us is the wrong call.
Related
One room, one finished piece
If reading is not the point and you would rather see the work, send a single render. We will return one finished piece, free.
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