Nine things wrong with most
interior design websites.

1. The full-screen slideshow with a slogan over it

It is the default opening of interior design websites and it costs more than anything else on the page. The visitor came to see rooms. Instead they get one room at a time, cropped to a letterbox, moving before they finished looking, with Designing Spaces, Creating Memories across the middle of it.

Show one strong still image or a short quiet reel, and put the grid of projects immediately underneath. If a slideshow must exist, it belongs on a project page where somebody has already chosen to look.

2. The philosophy paragraph above the work

Every studio believes in light, in listening to the client, and in timeless design. Since everybody says it, it distinguishes nobody, and it occupies the screen where the evidence should be. Move it to the About page, where the person reading it has actively asked who you are.

3. The 6 MB hero image

Renders come out of the pipeline enormous and go onto the site untouched. On a good office connection nobody notices. On a mid-range Android phone on mobile data — which is how most Indian clients will open your site — the page is blank for several seconds, and a meaningful share of visitors leave before it appears.

Serve interior imagery as WebP at the size it is actually displayed. It typically removes four-fifths of the weight with no visible difference, and it is the single highest-return technical fix on most studio sites.

4. A contact form and nothing else

The form emails an address that gets checked on Monday. The client messaged three studios on Saturday evening. Put WhatsApp on every screen — the timing argument is here — and keep the form as a secondary option for people who prefer it.

5. Thirty projects with three images each and no words

A large portfolio with no text is a mood board with a domain name. The visitor cannot tell what the scope was, what was difficult, or what you actually decided. Six to twelve projects with real depth persuade far more than thirty thin ones, because the client is looking for evidence of judgement rather than a catalogue.

The minimum viable project page: one establishing image, a single line of scope, one sentence naming the constraint, four to eight images in walk order, one material close-up, and an enquiry link at the bottom.

6. Not saying where you are

A surprising number of studio sites never state their city in ordinary text. It is assumed to be obvious. It is not obvious to somebody deciding whether you can take a project in their neighbourhood, and it is not obvious to a search engine either — nearly every commercial search a client makes has a place attached to it. The search side of this is here.

7. Stock interiors mixed with real work

Design-literate visitors recognise a stock image immediately, and the moment they do, every other image becomes questionable. Fewer real projects beat a padded portfolio, always.

8. Hiding the enquiry on one page

Interest peaks at the bottom of a project, not on a contact page. If the only route to a conversation is a menu item, most of the interest a site generates evaporates on the way there. Put an enquiry route at the end of every project and at the end of every article.

9. A grid of service icons

Space Planning. 3D Visualisation. Turnkey Execution. Three icons, three words, no information — every competitor's site says the same three things. If services need a page, write what each one actually involves, what it costs you in time, and what the client has to decide. Otherwise leave it out and let the projects do it.

The order to fix them in

If only three can be done this month: compress the imagery, add WhatsApp everywhere, and write one constraint sentence into every project. Those three take a day between them and account for most of the loss.

Questions studios ask