Service
Websites for
interior designers.
The page a client opens at half past ten at night to decide whether you are a serious practice. High-converting websites for interior design studios, built for a phone on mobile data.
What a studio website is for
It is not a portfolio and it is not a brochure. It is the page a client opens at half past ten at night, after a conversation, to decide whether you are a serious practice. That is a narrow job and most interior design websites are built for a different one.
The failure is nearly always the same: a full-screen slideshow with a slogan over it, a long scroll about philosophy, and the work three clicks down. The client came to see rooms. Show rooms.
Web design for interior designers, specifically
Designing for a design studio has one unusual constraint: the client's own taste is the product, so the site cannot compete with the work. Every decision runs toward restraint — near-white grounds so the renders carry the colour, one typeface doing the display and one doing the reading, generous margins, and no motion that draws attention away from an image.
The other constraint is the archive. A studio with three hundred renders needs a system for adding projects that does not require a developer, or the site is out of date within a quarter. That is a structural decision made at the start, not a feature added later.
What goes on a project page
| Element | Why it is there |
|---|---|
| One establishing image, full width | The room that made you want to publish the project at all. |
| Scope in one line | Three-bedroom apartment, full turnkey, 1,850 sq ft, eleven weeks. Clients scan for their own situation. |
| The constraint | The structural column you had to design around. This is the sentence that proves you are a practice, not a mood board. |
| Four to eight images in walk order | Arrival, turn, material detail, close — the way the room is experienced. |
| One material close-up | Brass edge, stone joint, veneer grain. It is what a design-literate client looks for. |
| Enquiry, in place | At the bottom of every project, not only on a contact page. |
Built to be found, not just to look right
A site we build ships with the search work already done: page titles and descriptions written for the phrases a client types, headings in a real hierarchy, structured data so search and answer engines can read what the business is, an XML sitemap, and Search Console verified and submitted on handover. Retrofitting that later costs more than doing it at the start, and most studio sites never get it retrofitted at all. The SEO work is described in full here.
Questions studios ask
What makes a high-converting website for an interior design studio?
Three things, in order. Work above the fold — a prospective client wants to see rooms within one second, not a mission statement. A visible route to enquiry on every screen, which in India usually means WhatsApp rather than a contact form. And project pages that answer the questions a client is actually weighing: what the scope was, how long it took, what the constraints were. Most studio sites fail on the third because they treat a project as a gallery instead of a story.
How many projects should be on the site?
Six to twelve, shown properly, beats thirty shown thinly. A prospective client does not audit your whole output; they look for evidence that you have done something like their job before. Depth on a few projects — plans, details, the awkward constraint you solved — is more persuasive than another twenty hero shots.
Do interior designers still need a website if Instagram is working?
Yes, for two reasons that have nothing to do with taste. A profile is rented ground: the platform decides who sees it and can change that overnight. And a website is where a client goes when they are seriously considering you — usually late in the evening, after a call, on a phone, checking whether you are a real practice. The feed gets you shortlisted. The site gets you confirmed.
What about page speed and mobile?
Assume a client is opening the site on a mid-range Android phone on a mobile connection while sitting in a car. That is not a worst case in India; it is the normal case. Large unoptimised renders are the usual culprit — a 6 MB hero image is common on studio sites and is the difference between a site that opens and one that gets closed.
Who hosts it and do we own it?
You own the domain, the files and the content. We will set it up on ordinary inexpensive hosting in your own account rather than on a platform that holds the site hostage to a monthly fee.
Related
Send us your current site
We will tell you the three things costing you enquiries on it, in plain language and without a proposal deck. If the answer is that your site is fine and the problem is elsewhere, we will say that.
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