Case studies
Interior design marketing,
case by case.
Two builds described in full — including the parts that went wrong. No follower counts, no growth percentages, nothing that cannot be checked.
Why there are no percentages on this page
Most interior design marketing case studies are unverifiable. A screenshot of a rising graph with the axis cropped, a follower figure with no starting point, a revenue claim attributed to a campaign that ran alongside four other things. We would rather publish less and have it be true.
So these describe method and output: what existed before, what was made, what it was made from, and what we got wrong. When we have client results that are clean enough to attribute and the client is willing to have them published, we will add them here with their name on them.
Case one — a feed built entirely from an unused render archive
The situation. Flickin Grids needed a portfolio before it had clients, and the only honest way to demonstrate what we do to an interior studio is to do it. So the @flickin_grids feed was built the way we would build a client's: from an archive of interior renders, with no shoot, no crew and no styling day.
What was made. Twenty-one published pieces — single posts, multi-slide carousels and vertical reels — designed as one body of work rather than twenty-one separate posts. Feed pieces at 1080 × 1350 (4:5), reels at 1080 × 1920 (9:16). Carousel covers designed to survive as standalone tiles, because the profile grid shows only the first slide. Reels cut so the on-screen text changes exactly on the scene cut, which is the difference between a reel that reads as edited and one that reads as assembled.
The constraint that shaped it. The pieces had to be laid out three across in publish order before anything went live, so that reels and carousels fell on different diagonals. Two pieces were reordered for that reason alone. It is invisible in any single post and it is the reason the profile reads as composed.
What we would change. The first four pieces are tonally darker than everything after them, which gives the top of the grid a heavy corner. We should have graded the set together before publishing any of it rather than grading piece by piece.
The feed is public — it is the portfolio, and the work above is all still on it.
Case two — this website, and what it took to be found
The situation. A brand-new subdomain, no backlinks, no history, competing in a city with established agencies. The question was whether a two-page site could place for anything worth having inside a quarter.
The decision. Not to chase the obvious phrase. "Interior design Hyderabad" and "social media agency Hyderabad" were unwinnable and would have consumed the first quarter. Instead the site was built for six long, specific phrases combining social media marketing or Instagram marketing with interior design studios, interior studios or interior designers, and in Hyderabad — phrases almost no competing agency writes on-page.
| Date | Step |
|---|---|
| 5 Aug 2026 | Site rebuilt: the six phrases placed in the H1, intro, FAQ and footer. Structured data added as a linked graph rather than isolated blocks. A 1,600-word practitioner guide published as the second page. |
| 6 Aug 2026 | Deployed. robots.txt written to allow twenty-six answer-engine crawlers explicitly, plus an llms.txt summary — because being cited by an answer engine is a different problem from ranking. |
| 6 Aug 2026 | Google Business Profile verified and linked to the site as the same entity, in the structured data and visibly in the footer. |
| 7 Aug 2026 | Search Console verified by DNS; sitemap submitted and accepted; indexing requested for both pages. |
The result so far. The site began appearing in Google for instagram marketing for interior studios in hyderabad within days of indexing. We are deliberately not quoting a traffic number, because at this stage the honest number is small and a large-sounding one would be the exact thing this page exists to avoid.
The part that cost us time. Search Console verification failed twice. The cause was not DNS propagation, which is what everyone assumes: a Domain property for a subdomain verifies against a record on its own host, and Google issues a fresh token per property, so an existing verification record does not satisfy a new one. If the failure message lists your existing records back to you, the DNS is fine and only the token is wrong. That is an hour of somebody's life, written down.
What we would change. The site launched with two pages. It should have launched with the service pages already in place, because the guide was carrying keyword weight that belonged on a commercial page.
What a case study will look like once clients are in it
The same shape: what existed, what was made, what it was made from, what changed, and what we got wrong. Where we can attribute an outcome cleanly — an enquiry that names a specific piece, a project won after a specific change — it will be stated with that qualification attached. Where we cannot, it will not appear.
Related
The shortest case study is your own room
Send one render. We will send back one finished piece, free — which tells you more about whether this works than any page of results could.
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